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Handy Surf Craft Website

The Handy Surf Craft website is now live. Version 1.0 is just a bare-bones website to kick off the online presence for the lineup of bodysurfing handplanes.

Handy Surf Craft started off as something to do during my Summer holidays. I had repaired a surfboard and I had a spare 3 litres of resin left over. While looking for inspiration for another personal web design project that I had planned on working on during my short Summer break, an image of a fibreglass bodysurfing handplane came up on my Pinterest feed.

The lightbulb instantly switched on, and I threw myself down the rabbit hole. A few months later, the first batch of hand planes was finished.

Being creative and a lover of building brands, I couldn’t help to create a brand for them as well – hence the inception of Handy Surf Craft.

Random posts on social media showed me that there was an interest in them from all over the world and from there grew a lineup of various shapes and series.

To house all these new products, I knew I had to create a website to promote them.

The branding for Handy Surf Craft is super simple. Black and white – that’s it. With the idea that letting the imagery, videos and campaigns do all the storytelling.

So the Handy Surf Craft website is ultra-minimalist and simple.

This is just the beginning though. With online ordering and eCommerce functionality to follow.

For now, the blog will be my main focus to drive a content-rich marketing strategy to build awareness not only for the hand planes but for bodysurfing as well.

Stay tuned.

 

Handy Surf Craft Website Build Notes

Client: Handy Surf Craft
Launch: March 2022
Platform: WordPress
Live URL: handysurfcraft.com

Specs: WooCoomerce enabled eCommerce with custom post types driven by JetEngine.

 

 

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Handy-Handplane-Product-Page

 

 

 

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Interested in working with me?

If you like the work in this post and you are interested in working with me, hit the link below to learn more about the services I offer and how to get in touch to kick off your project.

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