My creative journey

My journey in digital design began in 2000 while living in Japan, where I first discovered my passion for the craft. By 2004, I launched my first website, and from that moment, I knew I wanted to create interactive digital experiences.

Over the past 20 years, I’ve honed my craft, evolving from HTML and Flash to modern CMS platforms. My career has taken me from webmaster for a global brand to digital marketing manager, giving me valuable insight into user experience, behaviour, and the broader marketing ecosystem.

Today, I focus on AI product design and development, combining creativity and functionality to build seamless, accessible, user-centred digital products. The ever-evolving nature of this field keeps me excited and energised, pushing me to grow and continue delivering exceptional user experiences.