Wrapping Up My Final Website for Artesian Hospitality
After three years working across multiple venues under the Artesian Hospitality banner, I’m signing off with a sense of gratitude, growth and creative satisfaction.
From One Café to an Entire Hospitality Portfolio
While I’ve worked across a wide range of industries throughout my 20-year career, including e-commerce, digital marketing, and SaaS, my experience in hospitality was limited to a handful of cafés and restaurants.
Hospitality presents unique challenges. Unlike traditional lead funnels or product sales, the goal here was clear: drive bookings, fill tables, and fuel the guest experience, from small reservations to large-scale event enquiries. I quickly adapted my UX approach to suit a world where split-second visuals, mobile-first booking flows, and local SEO.
Throughout the 3 years, I was responsible for designing, building, optimising and maintaining a growing collection of websites. Each had its own brand, audience and technical needs.
Company Website
Artesian Hospitality: corporate site featuring all venues, recruitment funnels and company background.
Nightclubs
- Bedroom
- Havana
- TEMPO
- SinCity
- The Beverly
- The Tax Office
Restaurants
- Surfers Pavilion
- TAMA
Day Clubs
- Cali Beach
Each project followed a consistent approach:
- UX Strategy First: Understanding the user journey, mobile behaviours and audience expectations
- UI Design in Figma: Designing intuitive, on-brand interfaces that reflected each venue’s unique tone
- Build in WordPress and CPTs: Delivering modular, fast and easy-to-maintain websites for internal marketing teams
A Fast-Paced, Ever-Evolving Environment
Hospitality moves quickly. Constant new menus, promotions, and events. This meant the websites were never static. New pages, banners, integrations and optimisations were a constant part of the workflow.
This pace kept things exciting. No two weeks were the same, and I was regularly switching between roles: designer, developer, problem solver, and QA tester.
Reflections and What's Next
As I wrap up my final project for Artesian, I’m grateful for the experience and the lessons I’ll carry forward.
This journey deepened my ability to:
- Design for both emotion and conversion
- Streamline complex funnels into clear user flows
- Align digital experiences with physical brand moments
- Manage multiple stakeholders and shifting business priorities
These skills are now embedded in how I approach every project.
It’s been an incredible ride. I’m stoked with every site launched, every deadline met, and every brand experience improved.
Looking Ahead
I’m now shifting focus to new challenges across digital product design, UX strategy, and AI-driven tools for founders and startups. If you’re building something ambitious and need someone who brings both creativity and execution, I’d love to connect.
