Random Ramblings

A look back on three years designing and maintaining websites for Artesian Hospitality, blending UX strategy with fast-paced hospitality marketing.

Years of passion, shaping, testing, and refining the design, and now the Hippy Trippy has finally landed! This isn’t just another bodysurfing handplane; it’s designed to be seriously lightweight, offering next level surfing and swimming performance.

The future of SEO is here, shifting from search engines to answer engines. This guide offers a clear roadmap, detailing the actionable on-page and off-page strategies required to thrive in the new era of AI-driven search.

My new free Notion template makes organising web design inspiration super simple. Capture sites, categorise, tag favourites, plus explore bonus databases for apps, branding, graphic design & typography. Give it a try today!

For Usher Group, a leading Australian painter, I redesigned their site to reflect their evolved business and impressive portfolio. This case study shows how my focus on user experience and project-driven content boosted their engagement and leads.

The web in 2025 is undergoing a massive transformation, driven by AI, a thirst for immersive experiences, and a demand for hyper-personalisation. This year’s top 25 trends, from AI-powered design and development to interactive 3D elements, bold minimalism, and enhanced accessibility, all point towards creating more intelligent, engaging, and human-centric online journeys.

I’m deep diving into the world of Artificial Intelligence (AI) and sharing what I’m learning along the way. To kick off, I’ll explore and share what AI is, how it actually works (including things like machine learning and LLMs), what it’s being used for right now, and a peek into what the future might hold.

I’m stoked to share my new free Figma UX/UI Project Template! Designed from 20 years of web and UX/UI experience, it’s a useful launchpad to help streamline your next UX/UI project. Available now in Figma – check it out!

Thinking of starting an online side hustle you can grow and eventually sell? This guide offers a 20-step roadmap, from your initial idea to building a valuable, profitable online asset. Your path to success starts here!

Gold Coast winter mornings often means small but perfect, barrelling waves. Come along for a surf in super transparent water, all captured with a unique GoPro POV.