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The future of SEO is here, shifting from search engines to answer engines. This guide offers a clear roadmap, detailing the actionable on-page and off-page strategies required to thrive in the new era of AI-driven search.

My new free Notion template makes organising web design inspiration super simple. Capture sites, categorise, tag favourites, plus explore bonus databases for apps, branding, graphic design & typography. Give it a try today!

For Usher Group, a leading Australian painter, I redesigned their site to reflect their evolved business and impressive portfolio. This case study shows how my focus on user experience and project-driven content boosted their engagement and leads.

The web in 2025 is undergoing a massive transformation, driven by AI, a thirst for immersive experiences, and a demand for hyper-personalisation. This year’s top 25 trends, from AI-powered design and development to interactive 3D elements, bold minimalism, and enhanced accessibility, all point towards creating more intelligent, engaging, and human-centric online journeys.

Turning the clock back to 2013 and the Billabong Pro Tahara which at the time was Japan’s largest surf event. It was an intense but rewarding time where I got to design the branding and website, manage the content production, and bring it all together for hundreds of thousands to enjoy.

I’m deep diving into the world of Artificial Intelligence (AI) and sharing what I’m learning along the way. To kick off, I’ll explore and share what AI is, how it actually works (including things like machine learning and LLMs), what it’s being used for right now, and a peek into what the future might hold.

I’m stoked to share my new free Figma UX/UI Project Template! Designed from 20 years of web and UX/UI experience, it’s a useful launchpad to help streamline your next UX/UI project. Available now in Figma – check it out!

A case study on the Baxta brand refresh. I share the journey of creating a new brand identity, from the challenge of a colour-coded packaging system to a strategic website pivot from Shopify to WordPress, resulting in a cohesive and well-received brand rollout.